In contrast to the common perception, economics is less mathematical and more behavioral field of research. In the last decade, the behavioral and sociological aspects of economics have been recognized much more than econometric reasoning as mathematical models are not capable of reflecting the complex network of relationships in most industries and national economies. Although data and extrapolations still deserve a significant value in the economic analysis, social, institutional and historical evolution play an inevitable role in the survival and progress of organizations in the long run.
One common example of economic bias has arisen from the fact that technology does not only replace an obsolete products and services, but simultaneously, it redefines and reforms the choice architecture of societies, emotional states, archetypes of people and the organization of communities. Technology is like predictions; when it is known to crowds, they change their existing state and evolve to a new normal where same technology may be discarded or replaced with yet another technology. The canonical economics narrative would lay down a standard projection assuming a static and inflexible society. On the other hand, the economic action is embedded in structures of social relations in modern industrial society.